Digital Marketing

Google Analytics Benchmarking Report

3 Oct , 2014 Digital Marketing

Google Analytics Benchmarking Report

Google Analytics has recently started showing the benchmarking data in the Audience tab. It is according to me a very insightful information, which I have started putting in my reports for clients. Q1 > How to access benchmarking data from google analytics ? Step 1 – Log on to Google Analytics – www.google.com/analytics Step 2 […]

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Marketing is like breathing

19 Sep , 2014 Digital Marketing

Marketing is like breathing

We are living in an environment which is constantly trying to manage the demand v/s supply equation… The demand is second on second increasing for food, shelter and air and its quite evident that the supply cannot match the required growth rate. I believe that if your are selling your requirement better against millions, you […]

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Need is for Marketers in the Digital World

19 Sep , 2014 Digital Marketing

Need is for Marketers in the Digital World

The changing landscape of DM where its becoming the core marketing approach for any service/product.There is a sudden requirement for DM professionals. The important thing here is that when a marketer equips himself with the digital knowledge he is able to bring a 360 degree solution on the table and is recognized as an able […]

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Be a Marketer not a Digital Marketer…

11 Apr , 2014 Digital Marketing

Be a Marketer not a Digital Marketer…

Digital is just a medium like Print, TV and Radio… Everyone seems to be running behind digital marketing. Worried about terms like SEO, SEM, Analytics and Data.. My friends from software or web background relax and don follow the world…don take digital marketing courses just because your cv needs it. Instead learn the art of […]

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5 Advantages of Online Marketing

3 Apr , 2014 Digital Marketing

5 Advantages of Online Marketing

Five advantages of online marketing 1.You can run trials and decide the effectiveness in short period. 2. Campaigns can start with low-budget. 3.You can track the performance simultaneously. 4.Free tools will help you kick-start fast. 5.Access to right information is very easy.